Monday, May 26, 2008

The Right Stuff ?


On "Summertime" The New Kids on The Block's first single since 1994's "Dirty Dawg," The boy's are now poised to reignite the semi-soulful white boy band craze that they two stepped into the forefront of the global music scene in the late 80's and early 90's, followed in succession by Color Me Badd, Nsync, UK sensation's Take That and the Backstreet Boys. Now the original kings of prepubescent pop are back and ready to reclaim their soiled kingdom, the only question is have their once faithful subjects gone astray? Their 12 year old female fan base of their hay day are now over 30, and the chances of a group of middle aged hairy guys seeming relevant to the Justin Timberlake crowd are dubious to say the least. What the New Kids have in their favor is the fact that there their new single resist the nostalgic dogma that plagued fellow comeback 90's act the Spice Girls "Headlines" last year, and instead fits right into the current pop radio format.While they have never been the most accomplished singers, they tend to rely on sloppy dramatics than actually hitting any meaningful notes, the melodic chorus and loose harmonies fit hand in glove with their vocal style. No new ground is broken in "Summertime," but that doesn't hinder the single from being a grand statement to sugary,infectious, guilty-pleasure pop lovers, but will that be enough to restore the relevance of their frenzied legacy?

No comments: